THISISKAROL

avid™

Visual Identity, Signage, Icons Set
Project Overview
Studio: Forpeople
Signage and visual identity for avid™, redefining the midscale hotel market by championing everyday travel at a fair price. A bold new look combining clarity and confidence with character and comfort. Simple, straightforward, yet never sterile – it describes how everything in an avid hotel should look, feel and function.

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