THISISKAROL

NIO

Packaging, Visual Identity, Merchandise, Print
Project Overview
Studio: Forpeople
Packaging system and a high-level guideline for NIO, helping to ensure an aspirational and consistent surface and graphical expression across all facets of the brand. Inspired by the sky, and our forward-thinking attitude, as well as creating a sense of lightness. Reflecting the horizon, it has both contrast and balance and reflects experience and functionality - heart and head. Additional movement is created through materials and surface treatments that interact with light. Playing with opacities and texture changes feels premium and creates moments of discovery.

View all projects